This is what I hear on a weekly basis.
I get it. I’m a language coach too.
When I started out and discovered a true passion for sharing my mother tongue and my culture, I decided that I was going to set up a small agency doing just that. Nothing better than getting up every day and doing something you love whilst sharing it with others and providing for your family at the same time.
Yes, having a passion rather than just a job is a wonderful thing. But, being poor really sucks. And most language coaches I know struggle to make ends meet.
Let’s not beat around the bush; if you don’t know how to sell your services, there is no business to be had, no passion to be shared and no language coaching to be developed.
But I’m rubbish at maths!
I don’t have a business degree!
And, I just want to coach!
That’s okay. You really don’t need to be a master of maths (my weakest subject at school…), you don’t need a business degree either (who needs theory when practice makes perfect?!) and you can focus on what you do best: coach.
That’s the good news so you can relax now.
The other news is that, unless you want to do some voluntary work, you need paid students.
I think that all highly professional, thorough and hard-working language coaches will find it fairly easy to get a few new students. The demand is there and we’ve all relied on word and mouth and persuaded our brothers, sisters, cousins and neighbours to shout about how amazing we were.
That’s an okay beginning. But that’s not sustainable.
You need some knowledge on how you can shift your business from being paid per hour, never knowing how much you are going to earn the next month to understanding the formulas to create a recurring income and growing steadily.
Then, you need to implement. (Knowing is NOT good enough!)
So, no business genius needed but some ready-made formulas that any language coaches can use to grow their business.
You can’t do this on your own. I didn’t. And your brothers, sisters, cousins and neighbours won’t know the answer either unless they have walked in your shoes.
I spent thousands of pounds in the last few years to learn from others who had done it and receive the support I needed.
When you chose language coaching as a career, you thought it was normal to study, to understand how the language worked and how to train others for the best possible results. You didn’t become a language coach overnight. You won’t become a super smart business owner overnight either but small steps can go a long way.
In the same way that you used a process to acquire your qualifications/knowledge/experience as a language coach, you now need a process to make sure that your language coaching provides you with the outcome you’re after.
I’d guess this is sharing your passion while being paid well for it.
I’m running a webinar this weekend talking about the ‘formulas’ I have learnt in the last 10 years and that have helped me make a huge difference to my business.
You can join me here: